To All Presenters:
Previously I wrote that I couldn't understand why someone would pay for an oversized IPhone that didn't make calls.
Not only are people buying the IPAD, but they are buying it in droves since online sales began March 12 - one must be impressed by Apple's marketing.
Consider this, according to Victor Castroll, an analyst with Valcent Financial Group Apple earned about $72 million in revenue after one day's web sales, selling a product 99.99% of consumers had, at the time, never touched or seen in real life.
Pricepoint may be a contributing factor, but bottomline - that is serious brand loyalty.
THE POINT: A strong brand moves merchandise.
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