Wednesday, September 30, 2009

PowerPoint 1

To All Presenters:

PowerPoint offers the user a diverse array of tools and resources which empower said user to completely ruin any chance of delivering their message effectively. So often we find ourselves doing something simply because the tool says we can, that we often forget to ask if we should. Fancy backgrounds only an art major could love and copy flying into and out of the screen may have impressed audiences in the early 90’s, but I assure you, your audience has seen it all before.

So, please keep it simple – monochromatic slides never killed anyone, and no audience has ever been wowed by the creativity of their speaker as demonstrated by their selection of master slide. Furthermore, if your presentation looks like it has collected all the spinning "POWs" and "ZAMs" from the old Batman television series, I have to seriously question what you're trying to tell me.

THE POINT: Delivering your message is the reason why you're here. So, don't distract the audience.

Sunday, September 20, 2009

Welcome.

To All Presenters:

UNSCIENTIFIC COMMUNICOLOGY
un·sci·en·tif·ic com·mu·ni·col·o·gy n.
Unscientific communicology is a blog which examines (in wholly unscientific ways) how we communicate in business, in advertising and in social situations through diverse media - and ways we can be better at it.

Meanwhile . . .

COMMUNICOLOGY
com·mu·ni·col·o·gy n.
Communicology is the science of human communication. One of the Human Science disciplines, it uses the research methods of semiotics and phenomenology to explicate human consciousness and behavioral embodiment as discourse within global culture. Including:

(1) Art Communicology

(2) Clinical Communicology

(3) Media Communicology, and

(4) Philosophy of Communicology.

So . . . there you have it. Welcome to Unscientific Communicology!